Seamless Middle East 2018 – Seamless Payments, E-commerce and Retail

Seamless ME 2018, often dubbed as ‘3 events in 1’ is a convergence of the latest and best developments in Payments , Fintech Ecommerce and Retail . With over 350 exhibitors, 10,000 fintech, payments, banking, retail and ecommerce professional attendees, 75+ free demos and more, Seamless is the perfect destination to network, discover and test the latest and most innovative products and solutions suited to you need – absolutely free.

The 19th edition Seamless Middle East 2018 was inaugurated by H.H. Lt. General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior.

Seamless Payments: The roll out of electronic payments, the creation of digital finance ecosystems, emphasis on financial inclusion and financial literacy, provision of POS card terminals to merchants, innovations like ‘e-wallets’ etc. has disrupted the payments ecosystem. The future of payments is now; Banks, retailers, merchants and consumers alike have joined the bandwagon.

Seamless payments bring together the various stake-holders in the payments eco-system to discuss, debate and evaluate alternative payment strategies and technologies.

Seamless Fintech: The United Arab Emirates (UAE) is poised to become a global fintech powerhouse in the Middle East, aided by government agencies and regulators. UAE hosts more than one third of fintech startups in the Middle East, which is around 30 ventures. 

Seamless Fintech assess disrupting technology for all verticals of the financial ecosystem.

Seamless ecommerce: E-commerce is the fastest growing business in the UAE, making transformational changes not just to business, but to culture and society as well by altering buying and selling behaviors. E-Commerce in the UAE valued at $10 billion by 2018 (Source: Dubai Chamber).

Seamless Ecommerce brings together contributors from across the entire ecommerce value chain; from storefront creation to digital marketing and payment to fulfilment and delivery. Seamless ecommerce is poised to be a catalyst for ecommerce growth across the Middle East, North Africa, Central Asia and South Asia.

Seamless Retail: UAE is ranked fifth in Global retail (A.T. Kearney Global Retail Development Index, 2017) and retail sales exceeded $73 billion in 2016. Even though the double digit growth in the past couple of years is expected to cool down, it is still poised to grow at 3% in 2018.

Seamless retail enable retailers to learn the exciting innovations and cutting edge technology in retail sphere and adapt to the new world of connected commerce.


Another highlight of the event would be Annual Tech Awards (Seamless Awards) for the Finance, Retail and Ecommerce industries.


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